Chairside Advisors
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Chairside Advisors
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Your business should beas good as your dentistry.

The Growth CFO for ambitious practice owners

Raised the exit price

Do you have answers to the questions that truly matter?

You

How much diagnosed treatment is sitting unscheduled right now?

Jacob
Jacob

About $640k of diagnosed treatment has nothing booked.

60% of it sits with just 38 patients, and most were diagnosed in the last six months, so they still remember the conversation.

I’ve sent Maria those 38 names, highest value first. She starts calling Monday with phased payment options, and we’ll check bookings Friday.

You

Which PPO plans actually pay enough to cover my chair time?

Chris
Chris

Two of your seven plans pay less than a chair hour costs you, and together they’re 22% of your schedule.

I wouldn’t drop them yet. Try renegotiating both first.

If they won’t move, cap new patients from those two and backfill the time as it opens up.

You’re texting Jacob and Chris, not AI. Sped up for illustration; the real analysis takes a bit longer.Illustrative.

Have a question like this? Ask us now.

The Growth CFO for ambitious practice owners

We make great dental practices worth more

We’re Jacob and Chris. We’ve led acquisitions and exits, run the finances of fast-growing companies, built and scaled our own, and managed $10M+ marketing budgets. Now we bring that same rigor to dental practices.

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  • Keep more of what you earn

    Find margin leaks, fix fees and payers, and see what each dentist and hygienist really earns you.

  • Know where to invest

    Test hiring, marketing, equipment, and new locations against their expected return before you commit.

  • Build long-term value

    Get partnerships, buy-ins, and exits right, and get paid what your practice is worth.

First, we go deep into your data

Every big decision starts with the data. Most practices make them without it.

Big picture
Growth
Patients
Efficiency
Practice value at 5x EBITDA
+$2.1M
more with a three-year exit plan
$3.1M
Reported
+$0.9M
Add-backs
+$1.2M
Exit plan
$5.2M
In 3 years
Build a stronger practice

We build your plan around what makes a practice valuable: steady growth, clean books and less reliance on you.

Margin by insurance plan
−$62k
a year lost on one PPO plan
PPO C
−9%
PPO B
+6%
PPO A
+14%
Fee-for-service
+38%
Say no to what loses money

Not every plan, procedure or patient pays its way. We show you which ones cost you money, so you can renegotiate or walk away.

Your share of production
38%
from 68% today, by 2028
68%2026
52%2027
38%2028
YouAssociates, specialists and hygiene
Grow while working less

We find where another associate, hygienist or specialist earns more than they cost, so you grow while spending fewer days in the chair.

Inbound calls, last 30 days
35
of 118 calls never followed up
Booked52
Callback promised31
Never followed up35
Turn calls into patients

Marketing buys a ringing phone. Whoever answers decides if it becomes a patient, and almost no one measures it.

Cost per new patient
$610
per patient from direct mail
Patient referrals$40
Google Ads$280
Direct mail$610
Spend where it pays back

We tie every dollar to the patients it produced. Spend more where it works, stop where it doesn’t.

Return on each new patient
15x
back for every dollar spent
Cost to acquire$280
Worth over three years$4,200
Know what a patient is worth

When a new patient is worth $4,200, spending $280 to win one is a bargain.

Recall past due
412
patients overdue, in call order
MP
M. Patel · 19 months
Call
RO
R. Owens · 22 months
Call
JK
J. Kim · 18 months
Call
Bring lapsed patients back

Overdue recall is revenue you already earned. We hand you the list, in order.

Diagnosed, not scheduled
$640,000
of treatment waiting to be booked
CrownsImplantsPerio
Book the care already diagnosed

Diagnosed work that never got booked is often your biggest number.

Top 20 patients
41%
of your revenue
Keep your best patients

A few patients drive most of your revenue. We make sure you know them and keep them.

Fee schedule review
32%
below market on exams
CodeYoursMarketCrown$1,180$1,420Cleaning$98$124Exam$72$95Implant$3,900$4,350
Charge what you’re worth

Most practices price below market. Fixing a handful of codes moves the whole year.

Overhead vs benchmark
31%
on staff, against a 26% benchmark
Staff31%
Lab11%
Supplies7%
Cut the overhead that drags

Your historical overhead, measured against benchmark instead of memory.

Hygiene schedule, this week
$600
lost with every empty hour
Mon
Tue
Wed
Thu
Fri
Fill every empty chair

We price every empty chair hour and staff to grow margin, not payroll.

Which of these is costing you?Which is costing you? Find out on a call.

Then we turn it into
lasting value

What we find becomes your action plan, your dashboard and a direct line to us.

ChairsideMorales Family Dental
Hey there, Dr. Morales
ProfitProfit marginHealthy
37%margin
up 7 pts
CashCash on handWatch
3.5 moon hand
up 0.4 mo
New patientsNew patientsHealthy
52this monththis mo
up 18%
Owner relianceOwner relianceAt risk
68%of productionof prod
up 3 pts
Monthly profit
$73,000+$22,000 over baseline
MayJunJulAugSepOct
AugSepOct
Profit / yr · progress · owner
Unbooked treatment$180k40%MR
Fee schedule$96kDoneDP
Hygiene recall$72k25%HY
Associate schedule$60k10%AK

Want this view of your practice?Want this view? Start with a call.

Every dollar we find repeats, then multiplies

Each improvement adds recurring profit, and buyers pay a multiple for it.

+$645k
more profit over 5 years
+$827k
more when you sell
New value created
+$645k profit
+$827k at sale

Assumes a 5-point margin gain phased in over two years, growing 5% a year after that, and a sale in year 5 at 5x. Run your real numbers on a call.

Up and running
in 30 days

Then we stay close, working with you every month, not checking in once a quarter.

Day 1
The first 30 days
Day 30 and on
Day 1
We start with what’s on your mind
The big decisions ahead of you: an offer, a second location, a partner, a sale.
The parts of the business you want to understand better, and the questions no report has answered.
Where you want the practice to be in three to five years.
The first 30 days
We find what moves your numbers
Baselines built from every patient, procedure, and payment in your PMS, tied to your P&L.
Insights nobody has shown you: what a new patient costs, which payers actually pay, and where margin leaks.
A prioritized plan, with scenario models for the decisions ahead.
Day 30 and on
Then we move them
Monthly sessions to set priorities and assign owners and deadlines, with follow-through until every action is closed.
A custom-built dashboard, wired into your accounting and PMS, tracking exactly what we’re moving.
On call when the big decisions land: DSO offers, buy-ins, new locations.

Engagements from From $2,000 / month. Book a call.

Engagements from From $2,000 / month. Book a call.

Why we built Chairside

Dentistry is changing fast. Insurance fees barely move, staff cost more every year, and the groups buying practices bring a team of analysts to every deal. Most independent owners face all of it with an accountant and their instincts.

We built Chairside to close that gap. We bring the analysis, discipline and deal experience that private equity brings to the practices it buys, and put it to work for the owner instead.

Our focus is deliberately narrow. We work only with dental practices, and only with ambitious owners: those growing their practice, and those preparing to sell it on their own terms. It means we know your numbers before you explain them, and it’s why we take on a limited number of practices at a time.

Our ambition is simple: owner-led practices that are as well run as any group in the country, and worth more every year because of it. You’ve built something special. Your patients get your best work. So should your bottom line. Let’s get to work.

Sincerely,

See the work for yourself

Our work involves sensitive financial and operating data, so we keep client names and proprietary analyses private. References and anonymized work samples are available upon request.

Request a work sample

Questions owners ask us

I have a CPA. Isn’t this their job?

No. Your CPA’s job is to get the past right: the return, the filings, what you owe. Ours is to get the future right: the decisions that determine how much your practice earns and what it is worth. We keep your CPA in place and work alongside them. Most owners find the two roles fit together cleanly, and that the questions they have been bringing to their accountant finally have a home.

What about dental accounting firms that offer CFO services?

For most, CFO services are an add-on to tax, bookkeeping and payroll. Their advice runs on financial statements, which are lagging by design, and benchmarks, which tell you how you compare. You learn where you stood, not what to do next.

We’re a growth CFO, and that’s all we do. We work alongside your accountant, not in place of them. Our focus is the decisions that set your practice’s trajectory: where the next dollar of growth comes from, whether a new location or associate creates value, which payers to renegotiate or drop, and when to sell, and to whom. We evaluate each one by its impact on earnings and enterprise value.

We start where the leading indicators live: your practice management system. We analyze every appointment, procedure, charge, adjustment and payment, tied to your payroll and P&L in a live dashboard. Benchmarks say your associate’s production looks healthy. We tell you whether it’s new to the practice or moved over from your schedule.

Our background is investment banking, where we advised on the purchase and sale of large, complex companies, and leading growth teams at multi-billion-dollar technology companies. We have sat in the boardroom as decision makers, and we have bought, sold and built businesses ourselves. Our analysis matches what a private equity firm runs before it prices your practice. We run it for you first, so you capture the value yourself.

What kinds of decisions do you help with?

The ones that are hard to undo. A DSO or private equity offer, buying in a partner, opening a second location, hiring an associate, raising fees or dropping a plan, next year’s budget, and managing cash flow and debt. We also handle the steady work underneath them: knowing your numbers every month so the big calls start from a clear baseline.

What size practices do you work with?

Typically $2M+ in revenue. What matters more than size is an owner who wants to keep growing or is planning a strategic exit.

How much time does this take from me and my office manager?

Less than the numbers take today. Right now the reports, the spreadsheets and the chasing land on you and your office manager. We take that work off both of you. After a first conversation about what’s on your mind, your part is about an hour a month with us to review what’s moving and decide what’s next. Your office manager pulls a few exports at the start, and we do the analysis from there.

What data do you need?

To start: your P&L, an export from your practice management system, and payroll. From there we ask for whatever the question needs, like the LOI if you’ve had an offer, lease and loan terms for an expansion, or your marketing spend and lead data if you want us to look at your funnel and what each new patient costs you. The export takes your office manager about twenty minutes, and we’ll never ask for anything we can’t tell you the reason for.

How do you protect my data?

Your data stays yours. We sign a BAA before we see anything, follow HIPAA throughout, keep your data encrypted, and work from de-identified data wherever possible. We run a formal risk analysis on how we handle it, and when an engagement ends, we securely delete it.

What does it cost?

Engagements start at $2,000 a month. New-patient work starts there. The work on the patients you already have starts at $5,000. A sale is scoped on the call. You’ll have a clear number before you commit to anything.

Do I have to sign up for the monthly retainer?

No. Most owners start with the first 30 days: we go deep into your data and show you what we find. Ongoing monthly support only makes sense if the findings are worth acting on, and you’ll know that before you commit to anything ongoing.

How long before I see something change?

You’ll see the findings in about thirty days. Changes to the numbers take a quarter or two, because most of what we fix is a system rather than a switch. Anyone promising faster is selling you something else.

Does this work if I’m mostly PPO?

Yes, and often there’s more to find. In a PPO practice, contractual write-off is 35 to 50% of production, which means the gap between what you bill and what you keep is the biggest number in the business. Very few owners can tell you which of their plans actually pay for their chair time.

I’m not planning to sell any time soon. How does this help me?

Most of what we do pays you while you own the practice. Getting diagnosed treatment scheduled, fixing fees and plans that don’t cover your chair time, getting staffing right, and knowing where new patients actually come from all show up as profit this year. And because buyers pay a multiple of profit, every one of those improvements also makes the practice worth more, whenever that day comes.

I’m planning to sell soon. Is it too late?

Not if you start now. Buyers pay a multiple of earnings, so every improvement that shows up before the sale gets paid to you again in the price. Even a few months of clean numbers and a clear story make diligence easier and the offer harder to chip away at. The earlier we start, the more of it lands in the numbers.

Who actually does the work?

The two of us. There are no analysts, and nothing gets handed down. That’s the advantage of a firm this size, and it’s also why we take on a limited number of practices at a time.

Is this software, or AI?

No. You work with the two of us directly, and every analysis, recommendation and follow-up is ours. What we build is the plumbing: our own tooling connects to your practice management system and accounting, so your numbers stay current without spreadsheets and we can turn deep analysis around in days, not months. The dashboard is a window onto that work, not a replacement for it.

Can I see examples of your work?

Absolutely. Because our engagements involve confidential financial and operating data, we don’t publish client analyses publicly. We can provide anonymized work samples and, with their permission, connect you with practice owners we’ve worked with.

Don’t see your question?Another question? Ask us on a call.

Let’s make your business as good as your dentistry

Tell us where the practice is and what’s bothering you. We will walk you through what we see. Worst case, you leave with two or three things you can act on tomorrow.

Book a call